Business & Data Analytics

Lean Business & Data Analytics Specialized Skill Program (IM1004)


Description
Course Description:



The Lean Business & Data Analytics Specialized Skill Program provides an applied pathway for professionals seeking to use data to solve business problems, improve processes, evaluate risk, and make better decisions.



The program takes learners through the complete analytics decision process, beginning with defining and prioritizing business problems and progressing through descriptive, predictive, and prescriptive analytics. Learners develop practical skills in data visualization, statistical analysis, probability, sampling and estimation, regression, forecasting, Monte Carlo simulation, and optimization.



Microsoft Excel serves as a primary analytical platform throughout the program, allowing learners to apply concepts directly to business-oriented problems, datasets, exercises, and decision scenarios.



A distinguishing feature of the program is its integration of analytics with continuous improvement and decision-making. Rather than learning analytical techniques in isolation, participants learn how to move from identifying a business problem to analyzing evidence, evaluating alternatives, predicting outcomes, managing uncertainty, and recommending data-supported actions.



From evidence to action, the program is designed to develop practical analytical capabilities that can be applied in today's data-driven workplace.



Upon successful completion of the program, learners will be able to:



• Define business problems and translate them into structured analytics projects.

• Prioritize improvement opportunities using business and analytical criteria.

• Prepare, organize, analyze, and visualize business data using Microsoft Excel.

• Apply descriptive statistics, probability, sampling, estimation, and statistical inference to business problems.

• Develop and interpret simple and multiple regression models.

• Apply forecasting and time-series techniques to support planning and decision-making.

• Evaluate uncertainty and business risk using Monte Carlo simulation.

• Develop optimization models using linear programming and Excel Solver.

• Integrate descriptive, predictive, and prescriptive analytics to evaluate alternatives and support evidence-based decisions.

• Communicate analytical findings and translate results into practical recommendations.



Course Outline:



PART I - BUSINESS PROBLEM & ANALYTICS FOUNDATIONS

• Introducing Business & Data Analytics

• Defining the Business Problem

• Formulating & Prioritizing Analytics Projects

• Applying Business Analytics with Excel



PART II - DESCRIPTIVE ANALYTICS

• Visualizing & Exploring Data

• Descriptive Statistical Measures

• Probability Distributions & Data Modeling

• Sampling & Estimation

• Statistical Inference



PART III - PREDICTIVE ANALYTICS

• Trendline & Regression Analysis

• Simple & Multiple Regression

• Forecasting & Time-Series Modeling



PART IV - PRESCRIPTIVE ANALYTICS & DECISION SCIENCE

• Monte Carlo Simulation & Risk Analysis

• Linear Optimization

• Excel Solver & Sensitivity Analysis



Program Format and Completion:



The program is self-paced and provides learners with up to 90 days to complete all requirements. Participants may progress at a faster pace and earn their certificate upon successful completion of the required learning activities and assessments.



IMACIA Learning - From Evidence to Action.

Content
  • COURSE OVERVIEW
  • COURSE POLICY
  • COURSE MATERIALS
  • COURSE STRUCTURE
  • Introducing Business & Data Analytics
  • Introduction to Business & Data Analytics
  • Introduction to Business & Data Analytics
  • Business Analytics-Quick Review
  • Defining Business Problem
  • Simply Defining a Problem or Opportunity- How to?
  • Defining the Problem
  • Lesson
  • Defining the Problem
  • Formulating & Prioritizing Problem Based Project
  • Formulating & Prioritizing a Business Analytics Project
  • Video_Formulating & Prioritizing a Business Analytics Project
  • Applying Business Analytics
  • Introduction to Analytics on Spreadsheets
  • Learning Objectives
  • Excel as a Business Analytics and Decision-Support Tool
  • Lesson
  • Applying Business Analytics
  • Excel Fundamentals for Business Analytics
  • Working with Business Data in Excel
  • Assessment - Practice Assignment [Go To Files]
  • Assessment -Quiz
  • Assessment - Practice Assignment [Go To Files]
  • Assessment - Quiz
  • Descriptive Analytics
  • Visualizing and Exploring Data
  • Introduction to Visualizing and Exploring Data
  • Learning Objectives
  • Lesson
  • Visualizing & Exploring Business Data in Excel
  • Visualizing and Exploring Data
  • Assessment - Practice Assignment [Go To Files]
  • Assessment - Quiz
  • Descriptive Statistical Measures
  • Introduction to Descriptive Statistical Measures
  • Learning Objectives
  • Lesson
  • Video: Descriptive Statistical Measures in Excel
  • Descriptive Analytics
  • How to Load the Analysis ToolPak & Solver in Excel
  • Installing Analysis ToolPack & Solver in Excel
  • Practice Assignment [Go To Files]
  • Practice Assignment Case Study: Drout Advertising
  • Quiz
  • Probability Distributions and Data Modeling
  • Introduction to Probability Distributions and Data Modeling sample
  • Learning Objectives
  • Lesson
  • Video: Relative Frequency and Probability in Excel
  • Probability
  • Practice Assignment [Go To Files]
  • Quiz
  • Sampling & Estimation
  • Introduction to Sampling & Estimation
  • Learning Objective
  • Lesson
  • Populations and Samples
  • Sampling & Estimation in Excel: From Sample to Business Decision
  • Practice Assignment [Go To Files]
  • Quiz
  • Statistical Inference
  • Introduction to Statistical Inference
  • Learning Objectives
  • Lesson
  • Statistical Inference
  • Statistical Inference in Excel From Hypothesis to Business Decision
  • Materials - Statistical Inference Excel Tools
  • Assessment - Practice Assignment [Go To Files]
  • Quiz: Statistical Inference
  • Predictive Analytics
  • Trendline & Linear Regression Analysis
  • Introduction to Trendline & Regression Analysis
  • Learning Objective
  • Lesson: Trendline and Linear Regression Analysis
  • Linear Regression in Excel
  • Simple & Mutiple Regression
  • Practice Assignment [Go To Files]
  • Practice Assignment & Assessment
  • Quiz: Trendline and Linear Regression Analysis
  • Forecasting Techniques
  • Introduction to Forecasting Techniques
  • Learning Objective
  • Lesson: Forecasting Techniques and Time-Series Modeling
  • Forecasting Techniques in Excel
  • Video 1: Forecasting Models for Practice Problems
  • Video 2: Forecasting Models for Practice Problems
  • Forecasting & Time Series Modeling
  • Assessment - Practice Assignment [Go To Files]
  • Quiz: Forecasting Techniques in Excel
  • Prescriptive Analytics
  • Monte Carlo Simulation & Risk Analysis
  • Introduction to Monte Carlo Simulation & Risk Analysis
  • Learning Objective
  • Lesson 1: Monte Carlo Simulation and Risk Analysis
  • Lesson 2: Using the Analysis ToolPak with Monte Carlo Simulation
  • Monte Carlo Simulation and Risk Analysis
  • Monte Carlo Simulation in Excel: From Uncertainty to Business Decision
  • Monte Carlo Simulation Practice Problem
  • Solution for Monte Carlo Simulation Practice Problem
  • Quiz: Monte Carlo Simulation & Risk Analysis
  • Linear Optimization
  • Introduction to Linear Optimization
  • Learning Objective
  • Lesson 1: Building an Optimization Model
  • Lesson 2: Linear Optimization Using Excel Solver
  • Lesson 3: Applications of Linear Optimization & Hands-On Excel Example
  • Lesson 4: Sensitivity Analysis
  • Lesson 5: Integer & Binary Optimization
  • Linear Optimization in Excel Solver From Business Problem to Optimal Solution
  • Sensitivity, Integer & Binary Optimization in Excel Solver
  • Linear Optimization Using Solver
  • Practice Problems: Linear Optimization Using Excel Solver
  • LP Optimization Practice Problems
  • Using Solver for LP Optimization Practice Problems
  • Quiz: Linear Optimization Module Assessment
  • END
Completion rules
  • All units must be completed
  • Leads to a certificate with a duration: 1 year